北京交通大学国际项目
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国际项目热门专业
  • 本硕连读专业
  • 本科专业
  • 硕士专业
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市场营销 Marketing查看详情
You will receive an excellent grounding in all areas of Marketing, including insights into consumer behaviour, marketing channels and the role and importance of market research and analysis. You will learn about Marketing as a management function and develop your knowledge of strategic marketing planning. On our three-year Marketing degrees, you will carry out market research consultancy projects with ‘live’ clients – including international brands, charities and local companies – to develop your professional consulting abilities. In addition to giving you an excellent grounding in Marketing, the course allows you to experience a broad range of learning experiences, such as group projects, enabling you to grow your personal as well as academic skills. You will be able to explore a broad range of modules, both in Marketing and in other subject areas, thereby giving you a breadth of knowledge and experience. Graduates have gone on to positions as Market Research Assistants, Assistant Brand Managers, Account Executives, and Marketing Managers among others.
商科与管理学 查看详情
商科 Business查看详情
国际商务会计(AIA方向) Business with Accounting查看详情
市场营销 Business with Marketing查看详情
国际商务管理 Business Management查看详情
国际金融理财 Financial Services查看详情
人力资源管理 Business with Human Resources Management查看详情
物流与供应链管理 Supply Chain Management查看详情
体育商务 Sport Business查看详情
体育商务的学生将获得成为各种规模的体育组织和企业成功的经理,组织者和发起人的技能。 无论是前台的领导职位还是营销管理者,体育商务专业为学生奠定了坚实的基础。通过商务,营销和管理的教学课程,学生可以学到应用于多个行业的知识和技能。该专业毕业生可选择的职业有:推广经理; 品牌经理; 体育代理; 运动总监; 教练和球探;活动策划人; 物理治疗师等